In a significant ruling reinforcing consumer rights in the automobile sector, the District Consumer Disputes Redressal Commission-II, Chandigarh held Ford India Pvt. Ltd. and its authorised dealer Saluja Motors Pvt. Ltd. liable for deficiency in service after a consumer faced persistent problems with a newly purchased vehicle. The Commission directed the company and the dealer to jointly pay ₹4 lakh as compensation to the aggrieved car owner.
The order was passed by a bench comprising Amrinder Singh Sidhu (President) and B.M. Sharma (Member), who observed that repeated mechanical faults in a new vehicle and the failure to effectively resolve them amount to unfair treatment of consumers.
The case arose after the complainant purchased a new car manufactured by Ford India Pvt. Ltd. from the authorized dealership Saluja Motors Pvt. Ltd.. Soon after the purchase, the vehicle began exhibiting multiple recurring technical problems, forcing the owner to repeatedly approach the dealer’s service center for repairs.
Despite several service visits and repair attempts, the issues allegedly continued to persist, causing inconvenience and financial loss to the owner. The consumer contended that the repeated malfunctioning of a newly purchased vehicle indicated serious defects in the product or inadequate after-sales service, prompting the filing of a complaint before the consumer commission.
After examining the facts and submissions of the parties, the Commission concluded that the persistent problems faced by the complainant demonstrated a clear failure on the part of the manufacturer and dealer to provide satisfactory service.
The bench observed that a consumer purchasing a new vehicle is entitled to expect reliability, proper functioning and prompt rectification of defects. When repeated faults continue despite repair attempts, it reflects a deficiency in the quality of service provided by the manufacturer or its authorised dealer.
The Commission therefore held the opposite parties jointly responsible for deficiency in service, noting that the consumer had endured unnecessary inconvenience, mental stress and repeated visits to service centres.
Partly allowing the complaint, the Commission directed the manufacturer and the dealership to pay ₹4 lakh as compensation to the complainant, recognising the mental agony, inconvenience and financial burden caused by the persistent vehicle defects.
The ruling underscores that manufacturers and dealers have a continuing obligation to ensure the quality and reliability of vehicles sold to consumers, as well as to provide effective after-sales service.
The decision reflects the broader principle under the Consumer Protection Act, 2019 that service providers—including automobile manufacturers and dealers must maintain reasonable standards of quality and care. When goods repeatedly fail to function as expected and the seller fails to resolve the problem, such conduct may constitute “deficiency in service.”
Consumer forums across India have increasingly taken a strict view in cases involving defective vehicles or poor after-sales support. Courts have emphasised that buyers of new vehicles should not be forced to repeatedly seek repairs for problems that should have been resolved by the manufacturer or dealer.
The Chandigarh Commission’s decision serves as a reminder that automobile manufacturers and authorised dealers can be held accountable for persistent product defects and inadequate service support.
By awarding substantial compensation, the Commission reaffirmed that consumers are entitled to reliable products and prompt resolution of defects, especially when purchasing high-value goods such as motor vehicles.
The ruling is likely to encourage consumers facing similar issues to pursue remedies before consumer forums, while also reinforcing the responsibility of manufacturers and dealerships to maintain strict quality standards and responsive customer service.

